The idea behind this brand stemmed from the COVID 19 pandemic that disabled the world from being physically close to friends and family, but nevertheless, a time to be even closer at heart. We wanted to create a product for people to be able to wear the next time you are able to Hug Your Friends.
After some hiatus, a move from Colorado to New York City, and navigating a copy cat, Hug Your Friends is coming back as HYFNYC. Stay Tuned for the best collection HYF has seen so far...